Espresso, Latte or Mocha

Carmen Ferreiro Esteban  by Carmen Ferreiro Esteban

Coffee and writing being my two drugs of choice, EspressoLatteMocha seemed to me the obvious title to represent the three roads to publishing we’ll be discussing in this blog.

Espresso, coffee only, dark and strong, stands for flying solo. Yes, you have guessed right, I’m talking about Self Publishing, because, in this case, you’re on your own.

Latte is the route I chose. The coffee (my book) and the milk (a publishing house) were partners in the deal.

Mocha stands for “On Demand”, for what would be sweeter for an author than print books somebody already wants?

So whether you are an espresso, mocha or latte kind of guy (and guy stands for both boy and girl, woman and man, I checked) please feel free to stop by and ask your questions. Soon your manuscript, the coffee, if you please, will be on the way to become a fancy beverage. Whether that would be an espresso, a latte or a mocha, that’s for you to say.


  1. candace said,

    May 23, 2009 at 4:26 pm

    Hey Carmen,

    Your blog looks great. I will be reading it regularly for tips on publishing. I like the title a lot. Good luck with it!

  2. al honig said,

    May 28, 2009 at 3:39 pm

    Hi Carmen,
    You know your coffees—I like the blog. Plenty of room for publishing comments.
    My book The Insanity Wars is coming out in several months. Look for it. North Street Publishers.
    Keep up the great writing. We miss you.
    Syl and Al

  3. Mary Aklonis said,

    May 29, 2009 at 12:43 pm

    Hi Carmen, Your site has a sophisticated look to it, and I wish you much success. The coffee analogy is terrific, so “up” and so much a part of so many lives. MJ

  4. Roberta Kyle said,

    May 29, 2009 at 9:45 pm

    love this comparison of coffee and various publishing formats– and love both writing and coffee too. Delightful blog. You are going right on my blogroll and I’ll be checking back here often:-)

    • June 1, 2009 at 1:13 am

      Hi Roberta,
      We meet again. Thanks for stopping by. I’ll be seeing your blog too now that I have the addresss.

  5. Connie Wrzesniewski said,

    May 30, 2009 at 4:02 pm


    Your blog is clever, clean looking and caffeine charged. It is attractive and inviting to interested readers and writers. Much luck to you and your fellow writers who joined in the experience.


  6. June 6, 2009 at 10:17 am

    3 writers, 3 angles on writing! Love your literary triangle, ladies! I’ll be reading more, I’ve bookmarked you.

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